I have been following LRG for quite some time now and this is a brand that I look up to and have given me inspiration. If you are a upcoming and emerging brand, you should read this article. Listen to what Jonas (co-founder) of LRG has to say about the state of fashion today and about being yourself and not what a blog says you should be. Big ups to Jonas for holding it down in this interview and keeping it 100.

Read at: Hypebeast